The Old Hawaii: Duke Kahanamoku in a white rayon shirt with lei.
The New Hawaii: Makua Rothman sporting a black wool I/O hoodie. No Lei.
I/O Bio was proud to present the first annual Gathering at Red Mountain March 13-15, 2009. John Falkiner, Ace Kvale, Marko Shapiro, Paolo Tassi and John Eaves were only a few of the many legendary skiers, photographers and filmers who visited Red Mountain last week for the first annual Gathering.
I/O daredevil Matthias Giraud skied a sketchy line off Ajax Mountain, opened his parachute and landed....on Good Morning America! Check it out on YouTube.
Matthias dedicated his jump to the memory of Shane McConkey.
Henry Krieger gets to the root of bamboo fabric manufacturing.
I/O's Resistance Team infiltrated the core of the US military elite at the Navy SEALS annual foundation gathering in San Diego, CA. Even the party decor was heavy-duty - target practice on hapless caricatures of Middle Eastern soccer players. I/O has outfitted select SEAL teams, who are busy spreading the word that only dumb tough guys still wear Under Armour.
David Michell led an I/O expeditionary team on the Kokoda track in New Guinea. The trail is famous for brutal tropical heat in the days followed by freezing temperature at night, not to mention torrential rains. The famous Kokoda Track is the site of one of the most famous ANZAC battles of WWII. Performance in all conditions is built into every I/O garment.
The Sacred Craft tribute to the art of making surfboards took place in Del Mar in October. Just as wool linings have been introduced into wetsuit design, we are seeing a move toward biodegradable materials in board design. Here Bernie B. examines one of the show's chef d'oeuvres - a core blank made of structural recycled cardboard. Just don't get it wet...
I/O Bio Merino is a founding partner of The Mountain Project™ at Red Mountain Resort in Rossland, BC, the heritage resort of the Pacific Northwest. They are known for its spiritual powder experience and legendary steeps, showcasing the best of mountain life.