WHY I/O® WOOL?
Yarn is the most critical element in building functional fabrics with next to skin
comfort, long lasting wear, and superior washability. Our attention to yarn is what sets I/O® apart from every other merino wool brand. We spin our own custom crafted yarns, giving our garments quality and consistency from «Sheep to Shelf».
Moisture Management
Wool absorbs 30% of its weight in water.
Thermal Control
«Heat of sorption» – natural reaction, warm when wet.
Renewable Natural
Annually renewable, recyclable, biodegradable.
Odor Prevention
Naturally anti-microbial and anti-bacterial.
Resistance
Acid-resistant, static-resistant, soil-resistant, uv-resistant, burn-resistant.
Durable
The resilience of wool fiber creates a robust fabric that survives years of wear.
Easy Care
Recent technical advances allow wool to be washed and tumble dried like any other fabric.
Silence
Wool fabric is remarkably quiet, allowing for silent movement.
Comfort
People feel better surrounded by wool’s natural ionic microclimate.
Style
Nothing looks and feels like wool!
SHEEP TO SHELF SOLUTION
Since 1870 Michell Pty. has developed long standing relationships with wool farmers across Australia, as well pioneering the cleaning and processing techniques that result in the softest wool fibers while continuously supporting sustainable practices at all levels of the supply chain.
I/O® is the only wool brand to quality control the entire process from raw fiber to finished garment. Our superior yarn is the most critical element in building functional fabrics with next to skin comfort, long lasting wear and superior washability. Our in house expertise is what sets I/O® apart from every other merino wool brand, we spin our own “low-torque” yarn which gives our garments a better handle, quality and consistency that stock yarns cannot match.
The particular function of each I/O® garment is closely linked to the type of fabric used. We have created a range of fabrics never before seen in wool, each of which is suited for specialized use. From lightweight ribs to heavy fleece each fabric gives our pieces a unique function and style.
From sourcing the worlds finest natural fibers to the engineering of new fabric constructions, I/O® offers the first true “sheep to shelf” solution.
Sheep
Natural, sustainable, renewable source
Fiber
Wool to the World – Since 1870
Yarn
Proprietary development and fabrication
Fabric
Engineered performance and quality control
Garment
Fit-Function-Style